Below is the 2010 InnSpire Conference and Trade Show schedule. Keep checking back for the 2011 InnSpire Conference and Trade Show schedule to be posted
11:30am - 1:00pm |
SANDWICH KIOSK OPEN Sandwiches available for purchase in the lobby of the Meritage. |
| Noon - 6:00pm |
INNSPIRE REGISTRATION |
1:00 - 1:15pm |
WELCOME AND FIRST-TIME ATTENDEE ORIENTATION Let us welcome you to the 2010 InnSpire Conference and Trade Show! If this is your first time attending InnSpire, please let us know when you check in so that we can assign an InnSpire Conference Committee member to assist you throughout the conference. |
| 1:15 - 2:15pm | KEYNOTE ADDRESS |
| Hospitality, Humor and the Joys of Comfort Michael Pritchard is America’s nationally acclaimed keynote speaker, wellness coach and motivator. Traveling coast to coast, Pritchard uses humor to educate his audiences on life skills such as: improving communications, social emotional learning and instilling new dedication to both work and home. Featured on CNN and in TIME magazine, Pritchard has been recognized as “somebody who is making a difference.” The Wall Street Journal declared: “What really sets him apart is the humanity and authenticity of his material.” For more than three decades, Pritchard has been using humor to teach communication skills, anger management, diversity, conflict resolution, and overcoming burnout and stress. His sensational standup comedy billed him with the likes of Robin Williams, Jerry Seinfeld, Dana Carvey and Whoopi Goldberg. But Pritchard rejected offers from Hollywood to focus on using his comic talents for inspiring youth and adults. His broad base of audience from corporate employees, healthcare workers, government and state officials have honored him with countless standing ovations and numerous awards including the President’s Volunteer Action Award. Through his humorous approach, Pritchard will share his reflections and personal experiences regarding hospitality. Most importantly, he’ll provide us with the key ingredients of inspiration and motivation to kick off the 2010 InnSpire Conference! Presented by Michael Pritchard |
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| 2:30 - 3:45pm |
GENERAL SESSION |
| 3:45 - 6:30pm |
TRADE SHOW AND OPENING RECEPTION Join us on Sunday beginning at 3:45pm for the start of the Trade Show. Wine and appetizers will be served. |
| 8:00 - 9:00am |
CONTINENTAL BREAKFAST Innkeepers and vendors, please join us for a continental breakfast on the patio of the Meritage. |
| 9:00 - 10:30am | GENERAL SESSION -- ROUNDTABLES |
Move from one roundtable to another. This is your chance to ask questions, have a discussion, and network with innkeepers and industry experts on key topics. |
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| 10:30am - 5:00pm |
TRADE SHOW The Trade Show will be open on Monday until 5:00pm. |
| 10:45am - Noon | CONCURRENT WORKSHOPS |
| The Truth on Social Networking Where does an inn start with their Web 2.0 strategy? What strategy works and what does not? Learn how to distinguish the pitfalls from the opportunities in the realm of Web 2.0. Important segments like blogging, Twitter, Facebook, Flickr, Linkedin will be analyzed. Learn about easier Web 2.0 entry points like Google Local, TripAdvisor and Yelp. This session is designed to create a social networking strategy with prioritized segments. Presented by Trent Blizzard of Blizzard Internet Marketing |
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| Video Marketing: Aggressive Marketing in a Weak Economy This workshop will cover video marketing technology and longevity. Obtain tips on hiring a video production company. Learn how to protect your marketing dollars from video content that does not work. Discover how quality video increases the value of your inn. Presented by Kelley Micuda and Aaron Warzynski of Otter Rock Films |
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| Noon - 1:30pm |
BUFFET LUNCH AND SHOPPING TIME IN THE TRADE SHOW Enjoy a buffet lunch, visit with exhibitors in the Trade Show, and discover new products and services that can help you save time and money. |
| 1:30 - 2:45pm | CONCURRENT WORKSHOPS |
| Lemonade Innkeepers in a Lemon Economy Despite being in the worst recession in decades, a surprising number of innkeepers had their best year ever in 2009. We’ll take an in-depth look at why these properties are doing well despite (or even because of) the recession, and analyze the reasons for their marketing successes. Presented by Patty Crowe of BedAndBreakfast.com, Russ Herschelmann of Old World Inn and Francois LeClair of Casa Laguna Inn |
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| 15 Minute Marketing Makeover: Refocus your Revenue Goals with the help of Web Statistics Learn how to understand your revenue and occupancy goals using Web site statistics. Discover how to close the gap between your current and desired revenue. Plus receive the keys to a focused, successful marketing plan using search engine marketing, pay-per-click, and referrals from directories and forums. Presented by Steven Dunston, marketing manager of InsideOut Solutions |
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| 3:00 - 4:00pm | CONCURRENT WORKSHOPS |
| PCI Compliance: Are Your Systems Secure? This workshop will focus on PCI basics and what are they. Uncover what it means to be PCI compliant and how it can destroy your inn if you are not compliant. What do the standards require? You’re liable even if you are compliant and your POS or property systems are not. Discover five of the most common non-compliant practices and how to correct them. Presented By Jim Abrams, CH&LA member legal advisor |
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| The ADA: Are You Compliant? This workshop will educate innkeepers on the Americans with Disabilities Act (ADA). Learn how ADA affects you as a business/property owner. Determine how to do a brief self analysis. Plus, this workshop will dispel the myths of “grandfather clauses” and the assumption that California and Federal codes are one in the same. Most importantly, learn how to protect your inn against “drive by” ADA lawsuits and take advantage of tax credits and deductions for performing ADA upgrades. Presented by Chris Taylor, owner & CEO of ADA Compliance Consultants |
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| Wine Tasting and Pairing Get a whole new understanding and appreciation of the importance of the proper pairing of wine and food. Dean Busquaert of Beringer Vineyards will delight you with his innovative and educational wine and food pairing class. Please note: this workshop is limited to 25 people. There will be a sign-up sheet for this class at the InnSpire registration desk. Presented by Dean Busquaert of Beringer Vineyards |
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| PAII Town Hall Meeting Come to this fun and informative meeting for PAII members and those interested in becoming a member of PAII. You'll learn all the exciting things happening at the association, including details on the new membership model, efforts to launch "A Better Way to Stay" B&B campaign, important research efforts and more. Presented by Jay Karen, PAII President & CEO |
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| 4:00 - 5:00pm |
TRADE SHOW TIME WITH EXHIBITORS Shopping Time, Trade Show and Silent Auction closes |
| 6:00pm | RECEPTION WITH WINE AND APPETIZERS |
| 7:00pm | DINNER IN THE MERITAGE WINE CAVE |
| Register in advance for this event. Reserve your spot for just $20 per person for this three-course dinner with wine included in the Meritage Wine Cave. Experience a truly unique Napa Wine Country evening as we feast like kings, toast to a promising 2010, and enjoy the company of friends old and new. You don’t want to miss this once-in-a-lifetime event! |
| 8:00 - 9:00am |
CONTINENTAL BREAKFAST Enjoy a continental breakfast along with a cooking demonstration from Laurent Berthon, executive chef of the Meritage Resort & Spa; and Michael Clark, owner and head chef of Michael's on Main. Obtain tricks on how to make a great breakfast for less money. |
| 9:00 - 10:15am |
CONCURRENT WORKSHOPS Creative Ways to Increase Your Bottom Line As a small business owner, it is essential to have additional sources of revenue. This panel will provide you with creative ideas directly from CABBI innkeeper members that help increase revenue and improve your bottom line. Come gain new ideas and share your thoughts at this interactive workshop. Innkeeper Panelists: Carol Beazley of the Beazley House Bed and Breakfast in Napa, Stephanie McCaffrey of the McCaffrey House Bed and Breakfast in Twain Harte, Bruce Abney of El Morocco Inn in Desert Hot Springs Moderator: John Spear of the Laurel Inn in San Francisco |
| Working with Your Convention and Visitors Bureau or Local Tourism Agency How can your local CVB or tourism agency help you? Are you maximizing all the marketing and promotions opportunities with your CVB? Do you know everything that your CVB can do for you? What do your membership dues do for you? As an innkeeper, what is the best way to work with your local CVB or tourism agency? The panelists will discuss how to utilize these opportunities to grow your business. They will also take questions from workshop attendees. Panelists: Wendy Peterson of the Sonoma Valley Visitors Bureau, Tony Smithers of the Humboldt County Convention and Visitors Bureau, and Maggie Ivy of the Santa Cruz County Conference and Visitors Council Moderator: Lynn Mohrfeld, CEO of the California Hotel and Lodging Association |
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| 10:30 - 11:45am | CONCURRENT WORKSHOPS |
| The Proof is in the Placement: Search Engine Bootcamp Do you know your top search phrases for your inn? Do you monitor where your site is listed in the Search Engines for those phrases? Ever wonder why some inns show up high in the free Local Map Listings? Or why others show up high organically (also for FREE) below the Map Listings? We will cover the differences between Local Business Listings (Map Listings) and Web site Search Engine Optimization (the listings directly below the Map) and why it is import to show up as near the top as possible for each. We will teach you how to identify the best top search phrases that apply to your inn. We will also briefly discuss the top Search Engine players, Google’s new Real Time Results and what can be expected with Google’s 2010 “ Caffeine” release. Presented by Lisa Kolb of Acorn Internet Services |
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| Using the Latest Data and Trends to Run a Successful Inn Learn how industry research and consumer trend reports relate directly to running your inn. The information you’ll hear at this session will give you knowledge and confidence to handle the challenges and opportunities ahead. Relevant findings from the 2009-2010 Industry Study of Innkeeping Operations and Finance, quarterly business health surveys done by PAII, consumer studies done jointly by PAII and TripAdvisor, and other valuable sources of information will be covered. Presented by Jay Karen, CEO of the Professional Association of Innkeepers International |
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| Noon - 1:30pm | LUNCH AND CABBI UPDATE MEETING President and CEO of CH&LA Lynn Mohrfeld will provide an update on membership programs and services, including marketing opportunities available to all CABBI members. In addition, a presentation will be made by the “InnSpiring Ideas” winners. Please join us for this innkeepers-only event! |
| 1:45 - 3:00pm | CONCURRENT WORKSHOPS |
| Advanced Techniques for Email Marketing Email marketing users – this is your chance to get the latest and greatest best practices for email marketing. Plus get tips on other features of Constant Contact that will help you save time and make your email marketing campaigns more effective. Learn how to determine your email marketing success and how to improve it. Presented by Stu Carty of Constant Contact |
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| Online Tools to Knock Your Socks Off Get the scoop on a collection of online tools that will provide fascinating insights into your website’s usability and Internet presence. The tools provide analysis that is authoritative, accurate and – believe it or not – free! You will learn how to setup, implement, and effectively analyze the results of these tools during this lively and informative guided tour. Presented by Trent Blizzard of Blizzard Internet Marketing |
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| Schedule subject to change |